Fix Arial

Arial was created as a substitute for Helvetica, but most graphic designers consider it a poor substitute, and avoid using it if they can. The challenge was to redesign Arial, perhaps with small changes or major changes, but to make it into an alternative to Helvetica that a designer could love, maybe even prefer. My approach was to make Arial sleeker by analysing where letters flicked and joined and adding curves to make it more streamlined.

James and the Giant Peach Book Cover

Heres a book cover design I created for a live brief set by Penguin Books.  Its purpose, to reinvent it for a new generation of readers, encouraging children (and adults) to revisit it and ensuring that it remains an integral part of childhood for the next fifty years.

British Design Classics

British Design Classics was uni brief we created as a group, with this book being aimed at design students we introduced a reading filter to encourage the user to interact with the text and read.